Permanent magnet synchronous machines are known as a good candidate for hybrid electric vehicles due to their unique merits. However they have two major drawbacks i.e. high cost and small speed range. In this paper an optimal design of a permanent magnet machine is presented. A reduction of permanent magnet material for a constant torque and an extension in speed and torque ranges are chosen as the optimization aims. For this purpose the analytical model of the permanent magnet synchronous machine is derived and the appropriate design algorithm is devised. The genetic algorithm is then employed to optimize some machine specifications. Finally the finite element method is used to validate the designed machine.